People were shocked when Donald J. Trump was elected the 45th President of the United States. Against all odds, he defeated the Clinton Machine.
How did he do it?
Naturally, accusations of racism, bigotry, demagoguery and the like emerged. But the truth is that Trump was elected due to his street smarts, persuasion, and work ethic among other traits.
These traits are abundantly clear in his autobiographical work the Art of the Deal.
What’s It All About?
The book starts with how Trump built up his real estate empire. He started out under the tutelage of his father, Fred Trump, who was a real estate developer in Queens and Brooklyn. Fred Trump was a massive success in his own right, but Donald wanted to do somethin different. He didn’t want to deal with low-income housing in the burroughs. Instaed, he wanted to move to Manhattan, and build up huge, towering buildings. And so he did.
Many of his buildings which bare his name are in Manhattan. But that was never a guarantee.
He faced many obstacles, such as hawkish competition, inept city government officials, high debt-loads, and more. Yet, in spite of all odds, he came out ahead. The same with the 2016 election.
11 Steps to Win Big
One of the biggest mistakes critics made about Trump was thinking he was an undisciplined buffoon, with no structure. In fact, it was quite the opposite.
Here are 11 of Trump’s steps to success, which are laid out as different chapters in the Art of the Deal.
- Think big: “I like thinking big. I always have. To me it’s very simple: if you’re going to be thinking anyway, you might as well think big. Most people think small, because most people are afraid of success, afraid of making decisions, afraid of winning. And that gives people like me a great advantage….MY STYLE of deal-making is quite simple and straightforward. I aim very high, and then I just keep pushing and pushing and pushing to get what I’m after.”
- Protect the downside and the upside will take care of itself
- Maximize your options
- Know your market
- Use your leverage: “Leverage: don’t make deals without it. Enhance”
- Enhance your location
- Get the word out: “The final key to the way I promote is bravado. I play to people’s fantasies. People may not always think big themselves. but they can get very excited by those who do. That is why a little hyperbole never hurts. People want to believe that something is the biggest, the greatest and the most spectacular.”
- Fight back: “My people keep telling me I shouldn’t write letters like this to critics. The way I see it, critics get to say what they want to about my work, so why shouldn’t I be able to say what I want to about theirs?”
- Deliver the goods
- Contain the costs
- Have fun: “And if it can’t be fun, what’s the point?”
A lot of times, authors put in these bullshit principals that they don’t actually follow. But since Trump started campaigning for President, we can see that he puts his money where his mouth is. His Presidential campaign used the same principals as he did in the real estate business.
Moreover, they work!
He used these principals to make billions and become president. Enough said.
A Great Book for Business and Life
Trump is an entertaining story, and he no doubt has a lot to tell. Trump, while not coming from humble beginnings, still built an impressive empire and a name for himself at a young age. And this book lays out the path in which he did it, and which you can apply to your own life to succeed.