Jon Anthony is the proprietor of Masculine Development and a regular columnist at Return of Kings. His articles offer a unique blend of politics and social commentary (via ROK) and advice on fitness, dating and masculinity (via Masculine Development).
Jon is also the author of several books including the Tinder Cheat Sheet and 7 Strategies to Develop Your Masculinity. He’s also releasing Body of an Alpha in early 2017. You can find discount codes for his books at the end of the interview.
Jon was kind enough to answer some questions that piqued my interest in regards to his writing and reading habits. Here’s what he had to say:
You’ve been writing frequently at Return of Kings, with many articles about politics and society in general (which I must say are quite good). What got you interested in writing about those subjects as someone who focuses largely on self-development?
First off, thank you – I try my best to expose a lot of cultural and political issues that most people aren’t aware of. It’s funny, because I was actually interested in politics and culture before I even got into self-development. I’ve always been kind of an outsider looking in, so I’ve been able to see how Western culture has changed so drastically and the negative effects that it’s had on my generation.
I ended up getting into self-development, however, because I started to realize that taking the “red pill,” and being “outside of the Matrix,” doesn’t really mean shit if you don’t have a great life. I was tired of not having enough money, I was tired of being weak and scrawny and unhappy, and I was tired of having zero women in my life. So I embarked upon a massive journey over the next decade or so which led me to where I’m currently at.
What started off as a selfish pursuit, however, grew into something deeper. I started to understand that my newfound financial and social influence would help me improve the world in ways that I never thought were possible.
As I started accomplishing more and more of my goals, I realized how rewarding it would be to help other men do the same, so I made a blog with literally dozens of articles and tons of free advice on how to change your life.
By helping other men improve their own lives, my reach becomes exponential. Rather than just improving myself, which will inevitably help to change our horrible culture and make the world a better place, when I start to improve other men, this is where the real magic happens, because now rather than only having one fully developed man trying to change the system, we can have thousands.
7 strategies to develop your masculinity sounds like a book our readers may be interested in. Can you tell us a little bit about the content of the book and what motivated you to write it?
So the 7 Strategies eBook, as I like to abbreviate it, was a little project that I undertook from the months of March to July in 2016, I believe. I’d been trying to write an eBook for a while, and couldn’t stop making these ridiculously long outlines; some of them were 10+ pages single spaced, which would work out to like a 600 page eBook. So I ended up scrapping most of my eBook ideas, and just asked a simple question:
“What are the most effective ACTION-ORIENTED strategies I know that will help men develop confidence, assertiveness, decisiveness, and that aggressive energy that motivates them?”
That’s how I came up with the 7 Strategies eBook – it’s relatively brief, I believe it’s 42 pages or something like that, and I did this for a reason. Most guys when they read some 250 page book on self-improvement don’t even pull the trigger; they fill their mind with a bunch of cool ideas and fluff, but they don’t actually take action. I wanted to avoid this with my 7 Strategies eBook.
I wanted to give my followers a very clear and concise set of strategies that they can start implementing within the next week (some you can implement immediately) to start bringing about massive changes in their lives. It’s not a mindset book, it’s not a theorizing book, it’s 7 strategies that you can start doing right fucking now to start getting your life together. It’s meant to take weak, pathetic men and turn them into conquerors who are unafraid of fiercely chasing down their dreams and taking risks.
You have a fitness book coming out. What makes your book different from most mainstream fitness books out there?
Well, in a sentence, it’s not bullshit. As someone who’s been involved in the fitness industry for years, I can personally attest to the amount of nonsense that it spouts out. I recall buying a $47 program from an extremely popular YouTube fitness guru – not to follow it, but because I was trying to see what my competitors were up to. I won’t say his name, but his program was literally the worst fucking thing that I’d ever bought.
His eBook didn’t even cover nutrition or recovery, about 75% of it was filler, and the only thing that he actually did cover, which was his routine, was complete garbage. Unfortunately, this is extremely common in the fitness industry. You see these guys that just get on an ungodly amount of steroids, follow an intricate routine and have a perfect diet, and then they just make some overly simplistic bullshit eBook promising the same results.
I made Body of an Alpha because I know what it’s like to be a beginner not knowing what to do. I know what it’s like being an intermediate wanting to take it to the next level, but not knowing how to do it. I know how frustrating it is when you’re WILLING to pay money and put in the work to get an amazing body, but you just don’t have the knowledge that you need, because everyone out there is saying that their program is the best.
To put it succinctly, Body of an Alpha is the result of the last decade of fitness experience that I’ve had. It covers everything you need to know in order to get completely shredded:
- The actual workout routine that I use
- Proper nutrition to build lean muscle
- Lifestyle diets like intermittent fasting
- Recovery tips on how to enhance sleep
- Myofascial release, stretching, and rolfing
- How to balance working out with your lifestyle
- The principles of lifting, which if you violate, will eliminate your gains
- And more
I’m not completely finished writing it yet, but when I am, it will probably be around 175 pages of completely killer content. I’m not a big fan of filler, because it wastes my time and it wastes your time. My goal for Body of an Alpha is to make it the definitive resource for men trying to build a lean, shredded physique that looks amazing and runs like a machine.
You wrote the Tinder Cheat Sheet which lays out your massive success through Tinder. Do you meet women mainly through Tinder these days? Why or why not?
Absolutely – here’s how I view it. When it comes to women two things are extremely important: new leads and retention. The first is simply new women coming into your life, and retention is simply how often they stick around (some just for the night, others for years). In order to have a thriving sex life and date tons of beautiful women, you need to have both.
Tinder allows you to have a constant trickle of new leads (women that are interested in sleeping with you), from just spending 15 minutes a day swiping right and copy/pasting the openers that I give you. In fact, in the eBook I share the openers that I still use to this day to sleep with multiple new girls a week. Just two days ago I went over to this blonde girl’s house at midnight that I met from Tinder – two days before that I had a date with this brunette (still in college) who was a track runner, with amazing legs. It’s hard to believe, but this type of thing is normal for me now.
Tinder allows me to travel to any city in the world and immediately have 5-6 different new girls’ numbers, just from 15-30 minutes of playing the game. I still use cold approach, because cold approach pickup is the best way to calibrate your social skills, but Tinder has been absolutely invaluable for me when it comes to generating new leads. Plus it’s incredibly easy – I mean you don’t even have to leave your house, you can just lie in bed and do it all from your phone.
Do you have a process for writing and publishing your e-books?
Yes, absolutely. The first thing that I do is come up with a concept; this can be about women, health and fitness, mindset, finances, masculinity, etc. Then once I come up with the concept I narrow it down even further to a specific concept. Then, I brainstorm the title, how to market it, and whether or not it would be an effective investment of my time (I don’t want to spend 3 months writing an eBook that nobody will buy).
Once I decide that it’s something that other men would really like to read, I create an outline. I try to make it as intricate as possible, because this means less work down the road and it makes the book far more organized. Then, I write it all in Microsoft word, turn it into an Apache Open Office document, and use that to do various stylistic editing (images, fonts, etc).
From here I pay a graphic designer (either on Fiverr or 99Designs) to design the cover. Previously I’ve been using Fiverr to design my covers, but with Body of an Alpha I decided to pay a professional $350 to get it done – I mean I paid $200 for the photoshoot, so why not. The reason for this is that Body of an Alpha will be the longest eBook I’ve written to date; I think it’s going to mark my transition from a “relatively serious” blogger to a “dead serious” blogger, and I think it’s going to help cement my position as an expert in the fitness world.
Regardless, I prefer to self-publish. This allows me to create a sales page, which shows my readers the exact benefits that they’ll get from their purchase (unlike a simple Amazon page). This also allows me to keep 100% of the profits – if I sell an eBook for $15, then I keep the $15. With Amazon you’d only keep something like $8 or 9. Sure, you have to pay more up front for various payment processors, email delivery services, etc., but I think it’s well worth it.
You’re a big fan of writing e-books to make money online (Read the article here). Do you have any suggestions for men looking to get into this industry?
Absolutely – get in while you still can. Despite what a lot of people think, making money on the internet is not in fact dead. It’s just getting started. Think about it: how many people in the world have access to the internet? Something like 3 billion? And how many of those people are old grannies and grandpas that are still using AOL?
There’s over 7 billion people in the world, and we’re just starting to develop third world countries. What this translates to is that over the next 10-25 years there will be an extreme surge in demand for internet services; now is the time to get in while the industry is still developing.
The second suggestion that I would make is don’t rule anything out. Despite what you may think, you can actually make money with anything online. Don’t believe me? Send me an email, sign up for my coaching program, and if you follow my advice to a T you can expect to be making $1,000+ per month in a year. Hell, just the other day I had a conversation with someone on my blog who said that there wasn’t any money in his passion which was comic books.
I told him that this was absolutely not the case. We’re talking about an extremely deep niche that has very few experts – do you know how in demand your skillset is? The relatively small amount of comic book websites means SEO will be a breeze; with just a little bit of work you could be on the first page of google, netting at least 50,000 unique views per month. Then just contact a few online comic book distributors, tell them about your website, and they’ll pay you hundreds of dollars to advertise their products. This isn’t fantasy, it’s not fiction – it’s the reality that we live in.
Can you recommend a few of your favorite books and what you love about them?
I’m actually a fan of some really esoteric books out there, Seth. I realize that these books may not be for everyone, but for those of you who are into this type of stuff, it will be life-changing. The first book that I’d like to recommend, has been Prometheus Rising by Dr. Robert Anton Wilson. I accredit this book with helping me unplug from my childhood conditioning, and teaching me to recognize it in others.
The book is based around the 8-Circuit Theory of Consciousness, developed by Dr. Timothy Leary, a psychologist who did research at Harvard before being kicked out over controversies. The gist of this theory is that we all have 8 “circuits,” or ways of interpreting external information, and we unconsciously switch between them depending on the situation. Learning to recognize this process in yourself can allow you to easily switch into, say for example, circuit 1 when you want to relax, or circuit 4 when you’re trying to spit game on girls.
Another phenomenal book that I’d recommend, which is also rather esoteric, is Power vs. Force by Dr. David Hawkins. This book was absolutely life-changing for me, because it allowed me to understand why so many different people view the world from different perspectives. In his flagship book, Dr. Hawkins presents his “levels of consciousness” model, which ranks various modes of consciousness on a logarithmic scale from 1-1000. Learning to ascend this scale will basically equate to more influence and power in your life.
To put this in perspective, the average human being is at the level of 204. They’re just courageous enough to bring about small changes in their lives, but they frequently slip down to sub-200 levels such as anger (150) or anxiety (100). Great thinkers such as Einstein or Nietzsche are estimated to calibrate at around 499, which is the pinnacle of the level of Reason (400-499). Only a handful of individuals ever ascend beyond 700, and only three people have ever reached the ultimate level of 1,000: Buddha, Jesus, and Krishna (the 3 most influential people to ever walk the earth).
As far as books pertaining to masculinity go, I’m a huge fan of reading Jack Donovan’s The Way of Men in conjunction with David Deida’s The Way of the Superior Man. Jack Donovan’s book will present you with a very bare-bones, primal approach to masculinity, in which he explains his four “tactical” masculine virtues: strength, courage, mastery, and honor. David Deida presents the counterpart, which is spiritual masculinity – he explores concepts such as purpose, assertiveness, decisiveness, and he examines masculinity through the lens of the Chinese concept known as “Yang.” Pairing these two books together is a great introduction to masculinity. I could honestly talk for days about books because I read as often as I get the chance, but I’ll leave you with this.
Thanks for having me on my friend – oh, and one more thing! I’ve decided to give your readers a special discount. Punch in the code “MasculineBooks7” to get my 7 Strategies to Develop Your Masculinity for only $7. Punch in the code “MBTinder” to get my Tinder Cheat Sheet for half off! These codes will expire in 48 hours, so ACT NOW!
Those are some interesting book recommendations. I encourage readers to check out those books in addition to Jon’s own books.
A big thanks again to Jon from Masculine Development. I enjoy reading and speaking with guys who have a wide array of interests and have demonstrated proficiency in those areas to boot.
You can check out all his books and articles in the links below: