On June 16th, 2015 Donald Trump declared his candidacy for President. Less than two weeks later Cernovich’s Gorilla Mindset was released.
Many said that both would fail. They mocked Trump’s candidacy as a publicity stunt, and thought he would surely crash and burn with all the ‘scandals’. People said Cernovich wouldn’t sell an esoteric mindset book with a gorilla on the cover, especially as a self-published author.
Both of these men proved their critics wrong.
Pundits, talking heads and crybabies on Twitter are livid with rage. These men don’t deserve their success and should be censored for their hateful views, so they say.
They’re stuck living in the past. They’re so wrapped up in political correctness and the traditional narrative of politics and publishing, that they actually feel threatened by ideas and tactics that challenge their worldview. Moreover, they still can’t understand how Trump got to where he is.
The Rise of Trump
In MAGA Mindset, Cernovich explains how Trump’s campaign has been so successful. He is not interested in campaign funding or attack ads like traditional pundits, but instead analyzes several different factors.
To start, he looks at what is really on the minds of Americans. He explains the concepts of nationalism vs. globalism, trade, culture and more. He also focuses on Trump’s mindset in Part 3, breaking down how Trump approaches challenges and prepares for success each and every day.
Though Trump may seem uncoordinated at times, his tactics are deliberate. He knows what he is doing better than any candidate by far.
A Slow Start, But Strong Finish
I was a bit disappointed reading through the first part of the book. The tone was too dry and was, dare I say, low-energy? There was too much of wiki-like explanation of concepts, though helpful, are not what I was hoping for.
Moreover, for a lot of the political and economic explanations, I can really hear Vox Day’s (the editor) voice. I’ve read almost every piece of writing by Mike, and have also read Vox Day’s work. He is a great writer himself, but the two have different styles. Part 1 did not have that raw energy that you get at Danger&Play, as it is designed to give background to those who may not be as knowledgeable on politics.
But the book didn’t disappoint. MAGA Mindset’s quality is like a crescendo—it starts soft, but then rises and rises towards the end. Like Trump!
A Changing Social Media Landscape
I remember the days where Mike had a Twitter following of just a few thousand and it was nothing out of the ordinary. As of today he boasts 138k Twitter followers, and does well over 100 million impressions per month! Mike has really driven the news cycle with reports on Hillary’s Health, the Dallas shooter, the Michelle Fields hoax and more.
Now, imagine how much influence on the news cycle Trump has:
Trump has 12.5 million followers. The New York Times has a daily print circulation of 590,000. Trump doesn’t need the New York Times. In fact, the New York Times needs him!
Traditional media is dead. We have seen the changing landscape of media, such that today anybody can be a journalist. The MSM can keep dishing out lies, but soon no one will be listening to them.
How to Make America and YOU Great Again!
In Part 3 Mike does an excellent job of blending his world-class mindset advice with the rise of Trump.
Think about how much abuse Trump has taken throughout this campaign. He needed an unbreakable mindset to get through it all. He also points out that Trump has not just used these tactics in the Presidential Election, but throughout his whole life. It’s how he became a billionaire and a reality TV star.
Moreover, Trump’s resolve and willpower have allowed him to take on not only “Crooked” Hillary, but the Mainstream Media, and the Republican elites.
Like Trump, you too can use mindset to accomplish amazing things in life.
A Book For Trump Haters and Trump Lovers
This book has a strong political element of course. But the book is not one big campaign push for Trump. It is instead praise for a man who has accomplished so much in his life and should be a role model for many. He has a beautiful family, a gorgeous wife, buildings with his name plastered on them around the world, and more money than he knows what to do with. He is also charismatic, funny, and a gentleman despite recent allegations.
The left can tarnish Trump’s name all they want. The liberals will despise Trump win or lose, but the die-hard Trump supporters, those who have seen the light, will never forgot the impact Trump and this election had on us.
Click here to get your copy of MAGA Mindset by Mike Cernovich on Amazon.