This 2016 Presidential race is an election like no other. Not only are the implications profound, but the amount of media its getting is unprecedented.
As a presidential candidate, Hillary has received plenty of attention. Moreover, she has the backing of the mainstream media, and tens of millions of Americans.
Despite all this, she can’t sell books!
In the first week Hillary’s book sold just 2,912 copies (NYT). This does not take into account Kindle sales, where it is currently ranked around 9,000.
For one of the most powerful women in the country and someone with an incredible amount of face time, this is ridiculously low.
In the midst of a campaign cycle, I understand that her priority isn’t to sell books, but some basic marketing is really in order. Especially considering the fact that she received a $14 million dollar advance! (Breitbart) According to my calculations, the book has grossed around $50,000-75,000 total. I doubt it will even hit 10% of the 14 million in a year’s time.
Add on Amy Schumer’s $9 million advance and Simon & Schuster dumped $25 million for two flops. What the hell are they thinking?
Like I said in the Amy Schumer article, millennials don’t buy books enough to drive sales. And Hillary’s only other strong supporters are feminists, who aren’t a big chunk of the population.
Do Poor Sales Mean Poor Turnout?
Hillary sold less than 3,000 hardcover copies of her book in the first week. That’s a fraction of the amount of people who show up to a single Trump rally.
If Hillary Clinton can’t get people to go to bookstores to buy her vision for America, can she get them to go to the polls to support it?
— Masculine Books (@MasculineBooks) October 7, 2016
You may have heard about the enthusiasm gap. It’s the idea that most people who plan to vote for Hillary are actually indifferent to whether she wins or not. They’re not huge fans of hers—perhaps Bernie was their first choice—and they’re not itching to vote on election day. Rather they’re just voting to oppose Trump or because they want to fulfill their civic duty as a citizen.
But voting in an election is more than just saying who you want to vote for. You actually have to get to the polls and vote. It’s not an overly painful endeavor, but I predict that many people on election day will just stay home.
Trump voters on the other hand are incredibly motivated. More so than any election since Ronald Reagan, or perhaps ever. He gets thousands and thousands of people to his events, with tens of thousands more watching on YouTube.
Trump’s turnout on election day will shock pundits. Hillary’s will disappoint.
Read Next: 8 Great Books On the 2016 Election