I’m sure you all have been anxiously awaiting Amy Schumer’s new book: The Girl with the Lower Back Tattoo. I hate to disappoint you all, but I won’t be writing a review of this book. Please forgive me.
Instead, I’ll be analyzing her book launch, sales, and the role of Simon & Schuster, her publisher.
(I apologize if I triggered anyone by posting her naked body).
According to the Amazon book sales page, her book is sitting in the top 100 of the Kindle Store. This is quite impressive. It’s selling well over 1000 copies per day.
Her book’s launch apparently netted 170,000 copies in all formats (i.e. Hardcover, Kindle). Again, this is quite good. But is it good enough?
When you consider that the publisher paid out a $9 million advance to Schumer, this does not appear to be a lucrative endeavor. The book did hit #1 times on The New York Times bestseller list, that said, it’s still not going to be enough to cover that sum, at least any time soon. Not only that, but it’s likely the publisher put out a lot more for marketing and other administrative costs. Most likely it is going to be a big financial blow to the publisher.
Timeless Content Always Wins
Amy Schumer has a huge brand. No doubt. I can’t stand her, but I can’t ignore her prescence. Her huge fan base is the reason the book sold as much as it did.
But this is never going to be enough.
Shcumer is not an author by her nature. Her books only appeal to her fans and other feminists. No rational person is going to walk into the bookstore, see the book’s cover with her naked body and think ‘Huh, this looks engaging and enriching!’
Publishers haven’t gotten the message though.
Because these major firms are run by short-haired, feminists their goal is to push the ‘You-Go-Girl!’ narrative as much as possible. They’d rather run the company into the ground before publishing a book full of masculine wisdom.
What Were They Thinking?
Most Millennials don’t read books. It pains me to say it, but it’s true.
So why on Earth would a publisher sink so much money into a book whose author appeals mainly to Millennials?
This is beyond me. Being optimistic is great, but everything needs to be done with a realist mindset.
If they were a media company their money would be better spent on making some HBO special or mobile app. Not a book.
A Win for Masculinity
At the end of the day, I’m glad this happened. I’m not happy stupid books like this are the centerpieces of book stores, but I am happy because the publishing industry is slowly dying. This decision by Simon & Schuster is indicative of how the industry does business in general.
When they fall, small publishers and indie authors will fill the void. This will create plenty of diversity in the book market, giving way to quality books.
If you’re looking for a
good book not written by Amy Schumer, you can check out 25 Great Books.