He doesn’t bullshit his audience like the guys giving motivational seminars. Rather, he tells you what it’s really like being on the sales floor and grinding away, something most ‘Gurus’ have never done.
Will is currently living in Chang Mai as a location-independent entrepreneur and writer. He is the proprietor of Revolutionary Lifestyle Design and has written previous books on sex and dating (See Further Reading and Resources at the end). I wanted to get some more of Will’s thoughts on sales and business in this Author Q&A.
Your previous two books have been about sex and dating. What made you switch to writing a book about business?
I made the switch to writing about business because I want to have all aspects of lifestyle design covered. Despite sex and dating selling better than anything else, I don’t want to be branded into the PUA camp. And most importantly, I want my guys to have the right focus in life, which if you’re young needs to be money and getting your life together. My next book, out in a few weeks will be on how to get organized, which isn’t something I haven’t seen covered, but incredibly important for any guys development.
Can you tell us a little bit about how you got started in sales? And did you ever think about quitting shortly after getting started?
I got started in sales when I didn’t have any other options. I made a lot of money prop trading in my early 20’s, when that ended I half assed tried to start a business but couldn’t execute. Ended up not working for three years, then had to get terrible odd jobs to survive when my money started running. Sales was the last thing I wanted to do, but trading was untransferable, I was a college dropout and I had no skillset – I knew sales was the only place I could make decent money. So I lied my way into a financial sales job and I was off and running.
And yes, I thought about quitting from the first day and wanted to quit almost every day.
College is becoming more expensive today, with poor job prospects for many new grads. Would you recommend guys skip college and go straight into sales?
I’d recommend guys skip college and go straight into starting their own business, that’s the ideal. If they’re not there financially or mentally, I recommend sales to toughen you up, teach you the skills to sell in your own business, stack your cash and then go out and do your own thing. There are few jobs a guy under 25 can make 70k to six figures and sales is one of them.
Let’s say a guy just lost his job, or never had one, and is looking for a new one–specifically in sales. Where is the first place he should apply?
He should check out indeed.com, the best job site aggregator and apply for every single outside sales job. If its within his ethics, lie to get your foot in the door, most sales guys lie about at least one thing on their resume. If he can’t get an outside sales job, apply to every corporate inside sales job posted in the last month.
If he can’t get in there, hop on craigslist and apply to the least sketchy call center jobs, ones where you can make 60k without doing anything illegally or really unethical. Life in a call center is hell, but again, it will toughen you up and get you paid.
For introverts like myself, sales seems like a tough gig. Is it possible for introverts to thrive in a place like a call center, let alone in the sales industry?
Yes anyone can survive in sales as long as you follow the gameplan and don’t quit. It will be harder for introverts, and sensitive guys but you just power through.
Truth be told, I’m very sensitive, I could tell every time a potential client was the slightest bit uncomfortable (which happened almost every call), but I just took it one day at a time, did what I had to do, and powered through. When you need money to survive, or when you’re laser beam focused on stacking cash to start a business, you’ll do whatever it takes.
One of the things I like about your books is your radical honesty. In How to Sell, you describe yourself and others using stimulants, supplements and/or drugs to get ahead in the game. Is this a “secret” of the industry that isn’t discussed in other sales books?
Thank you and yes. I know a lot of guys in financial sales and investment banking do coke, adderall – whatever to get through their long days. If you look at The Wolf of Wall Street those guys we’re doing coke for energy and qualuudes to calm them down. I did caffeine and phenibut instead.
With that said, not all salesman use performance enhancing drugs. But all career salesman are weekend alcholics or cokeheads, weeknight potheads, sex addicts, smokers, addicted to bad food or all of the above. The grind starts to wear on you after a while. I primarily relied on women, I’d be texting girls on Tinder or setting up dates, knowing I had a girl coming over made the day that much more bearable.
You make a good point in the book about how most other sales books and their authors don’t really understand what it’s like to be on the sales floor. Are there, however, any books or people that have helped or inspired you during your sales career?
To be honest, no sales book helped me, they painted such a rosy view of what for me was a really tough way to live. The biggest help was books like Awaken The Giant By Tony Robbins. By the end I was hardcore into positive thinking to stay up during the day. I would also blast Eric Thomas Motivational tapes before work. Positive thinking is super important to be able to survive in sales. Another big thing was when I stopped ejaculating, the most productive period of my life was when I went 8 months no PMO and blasted mysellf with postiive thinking. My mind was on Thailand, RLD, getting out and stacking my money, which is what I did.
If someone already has a full-time job, but is interested in starting a side hustle or online business, will this book help them?
Yes it will help learn how to sell and keep clients for their own service business, which I recommend guys start on the side first. The last quarter of the book is devoted to starting your own service business which is what I would have done if RLD had flopped. I’d be back in Toronto probably selling real estate, insurance or some type of coaching service.
Right now you’re living the life in Chang Mai, Thailand, making money off of RLD. You encourage other guys in the book to forego the rat race and start their own business like you.
Do you think, however, that it’s ever a good idea for certain men to pursue a long career and make it to the top of their industry/company, or is that just an illusion of happiness and success?
I think a career is a good thing for beta males and guys who can’t hack business ownership, they need someone else to pay them to survive. I definitely don’t write for everyone, maybe 5 to 10% of guys. I think its exceptionally hard to be happy taking orders. It certainly was for me. Working a job wasn’t even an option because I hated it so much.
I know a lot of guys making good money in sales but none of them are happy. The only guy I know whose happy is my ex-boss, who moved up to regional manager, makes 250k a year and doesn’t have to do much except call up grown men older than him and ask them why their numbers were down for the month and how they’re going to get them up next month.
With that said, the company is angling to get sold and they’re letting the executive team buy in. He’s bought in hoping to make a couple mil and retire by his early 40’s. [It’s just] the mental toughness, and the things he had to do to get there were insane, had he started a service business I guarantee he’d be making the same cash or more.
As for coming out to Chiang Mai and living the digital nomad lifestyle, I think that’s a bad move for almost everyone unless you already have a business making at least $1,500 from your service business (ideally web design, programming or coaching), have at least $10k in the bank, and are prepared to work like a dog to get your income up every year. I’ve seen so many guys come out here with nothing or to take a dropshipping course only to go back home.
And trying to live off a blog is also not the move for most. I’m the only guy I met out here that lives off a blog, and I’m only running a blog because I’m obsessed, I love it and I’m in it for life. Blogging takes at least 5 years to make decent money, and that’s only if you make it to the top 1% of sites in the world.
Lots of good points there, well said. Do you have any other future books or projects in the works you’d like to share?
Yep, I’ve got a book on How To Get Organized coming out soon. Its a system I’ve perfected over the last 14 years so that your entire life runs on autopilot through your Wunderlist task app. I also show you how to purge useless stuff, keep your place clean and organized and apply minimalism to all areas of your life. Its also completely portable, you can pack everything you own into a suitcase and within two days of touching down anywhere in the world, be completely good to go, which is what I did.
A big thank you goes out to Will. I sincerely appreciate him for graciously taking the time to answer these questions.
Further Reading and Resources
Here are my previous reviews of Will’s works: