Walk into any book store and you’ll find a self-improvement section.
These books sell pretty well, with certain authors building a strong following. I worked at a Barnes & Noble so I can indeed attest.
Not surprisingly, many of the people who diligently read these books get nowhere with their problems.
Instead, the book just fills them with feel-good mumbo-jumbo. They’ll feel good while reading it, but long-term the results are negligible.
Why These Books are so Popular
You may have picked up on a pattern with these books.
Certainly this is just a theory, but could it be that most ‘self-improvement gurus’ actually provide no insight whatsoever, instead trying to build an emotional hook to customers? Essentially, these writers give the impression to readers that they’re improving their lives, but they really aren’t. However, when reading that author they feel good about themselves, making them think they need that author for their well-being.
It’s a dishonest and immoral, yet lucrative strategy that seems to make a whole lot of sense.
Quite honestly, an author really only needs one or two solid books to change the lives of their readers. If an author has 10+ books on being happy, successful, finding your life’s purpose etc. you can bet they’re a hack. Avoid at all costs!
How to Spot These Phony Books
The way to separate the jokers from the authentic writers is to simply glance over the table of contents. The book should contain a substantial amount of material on how to actually implement actions, mindsets, and routines that will better your life.
Scam-artists will simply pile on the woo-woo. The “You’re so strong and brave” crap.
They say you can’t judge a book by it’s cover, but I do it regularly. Just look at this example:
Do you think any powerful knowledge or insight is going to be found in this book?
You can tell because the title is clearly marketed towards your average woman who wants to hear a whole-lotta ‘”you-go-girl!”
Most of you should be able to tell the difference, but sometimes we can all get fooled.
I was reading a book last year (which shall remain nameless) and I couldn’t believe how much nebulous garbage this author was spouting. And yet, it had such great reviews.
Funnily enough, none of the reviews actually mentioned what they did to improve their life, just how the book made them ‘feel’.
Books like 30 Days of Discipline are infinitely more valuable than 99% of books you will find at Barnes and Noble and the like because this book actually forces you to get shit done.
For example, I’ve read A LOT of books on seduction and game. While reading them, and afterwards, my skills did not improve one iota with women because I didn’t take any action.
It was just mental masturbation!
The same goes with self-improvement. You must take action! Otherwise these books are nothing more than a jumble of words.
What You Must Read Instead
Before picking up a self-improvement book, you should already have a system in place to help you achieve the results you want in life, or a goal at the very least. The book you choose to buy, then, should only serve as a tool to help get you there.
A book is just a collection of words. It can’t give you superpowers, let alone a pat on the back. That is all up to you.
I always suggest reading books by guys whose blogs and/or articles you already read. By doing this, you have built up some rapport with them and trust their work. You know they’re the real deal and won’t be wasting your time.
We have a few recommendations for these right here. Don’t wait, get started today!