It’s a bit of a catch-all term. For one, there are so many ways to pursue a career in sales.
Or you maybe want to start your own business? Sales is the name of the game.
Understanding sales and becoming proficient at it is a crucial skill to making good money. These skills can also be leveraged for things like dating and negotiating.
Yes, sales is everywhere you look. So why aren’t you on board yet?
What You Will Learn
The goal of How to Sell by Will Freeman is to teach you everything you need to know about sales:
- Why you should get into sales
- The different paths you can take (What to expect from each of them)
- Why sales is great (and why it sucks)
- Dealing with the pressure of sales
- Starting Your Own Business
It’s truly a comprehensive resource on the subject.
Sure, there are already a ton of resources out there on sales. From books, to seminars, to video courses—the options must seem endless. The problem is most of them suck.
Not only are they not helpful, but they’re made by guys looking to just make a quick buck.
The average sales book is written by a guru who hasn’t seen a sales floor in decades. Instead they sell you from the comfort of their mansion and have an army of assistants, PR firms and marketing teams to handle their sales funnel. All they have to do is show up to the seminar and cash the check.
Making it in Sales
Sales jobs can be tough. If you’re on commission, things are even harder as your livelihood depends on your success. Failure may mean late bills and other financial trouble. Not to mention you have managers breathing down your neck making sure you hit those numbers.
Now that you have your income goal you need to make that the most important thing in your life and work like there’s a gun to your head. Work like you’ll die if you don’t hit that goal, that’s how serious it is.
But things could be worse.
You’re not working for a mining company in Africa slaving away in a cave all day. You’ve got air conditioning, cushy chairs, coffee and maybe even some eye candy—things could be worse. It’ crucial to understand the bargain you’ve made but just as crucial to stay positive so that you can survive and thrive.
Your best bet is to accept your current state. Understand why you’re getting into sales and what you hope to get out of it.
…you should have a pretty clear picture on what life is like as a career salesman. The money is good and the skills are invaluable but it’s not a fun way to earn a living.
Will discusses a number of important topics like this. For example, with the monotony and stress that can come with sales, you have to find a way to break the boredom and stress. Will provides helpful little tips to make your day more bearable:
The best way to get through the day is to break down your day into little rewards based on the effort you put in. Here’s a sample day of linking actions .
On top of these little tidbits, he provides insight on concepts like state management. That is, how you can best control your mood and emotions to not only deal with sales, but to kick major ass and close more deals.
He also provides interpersonal strategies, which will help you navigate your office setting and the company’s hierarchy with ease. Playing this game is essential if you want to get to the top, so you might as well learn the rules from an insider.
And when it comes to directly selling, he’s got plenty of advice to offer:
The goal of my method is simple. To get a potential client to buy from you, all you need to do is make them feel three things They need to:
- Love You
- Love Your Product
- Love Your Company
That’s it, if you can sell them on feeling those tree things they will buy from you.
How to Leverage Your Sales Skills
One of the big takeaways from this book that Will wants to get across, and that I’d suggest as well, is to use these skills to start your own business. I’ll spare you the rant for why you should seek to work for yourself, but you’ll get a pretty clear picture from the book.
As of now, Will is living it up in Thailand, living off his business. Without his sales skills I don’t think he’d be there. This is the end goal, and one that you should pay close attention to.
Whether you’re looking for a new career path, or already in sales and want to close more deals, you must read How to Sell. You’re going to get one hell of a return on investment.