[This is a guest post by James from Red Pill Reviews. You can find reviews of the best products for ambitious men on his site.]
Have you ever wondered what goes into creating the perfect advertisement?
I had no idea until I started reading about copywriting. Now, I’m creating my own ads and testing their response rates.
Copywriting is a valuable skill to learn, not just for writing ads, but because it will help you in everyday situations as well. Anytime you need to convince someone to your point of view, persuasive writing is what you need.
Some of you may try to learn copywriting by reading blogs. Sure, you can try that but honestly, you’re wasting your valuable time.
There are a lot of great books on copywriting that you can get for less than $20.
You’ll learn so much quicker by simply picking up a couple of books and taking notes as you read.
For the past month, I’ve been searching for the “best copywriting book”. Obviously, that’s a hard title to win because there are so many good books on the topic.
However, I think Ca$hvertising is the best book for someone who is new to copywriting.
You’ll learn all the basics and some cool “secret tricks” too.
What I Liked About Ca$hvertising
Enjoyable To Read
Ca$hvertising by Drew Whitman is a well-written book. As helpful as the information is, you’ll still enjoy reading it.
That’s not always the case with informative books but thankfully, copywriters are generally decent authors.
As you’ll learn in this book, an engaging writing style is crucial to the success of your ads. If you can’t even hold someone’s attention…
How are you going to sell him anything?
Useful For Every Business (Small To Fortune 500)
No matter what type of business you have, Ca$hvertising will help you improve your marketing efforts.
The tips aren’t reserved for direct mail advertisers or large companies.
Instead, you’ll learn the underlying psychological reasons people buy certain products. Drew Whitman calls these the “Life-Force 8”.
Pretty interesting stuff, isn’t it?
(By the way, I just used another writing technique I learned from this book. Did you notice it?)
Understanding Why Ads Work
Since I’ve started learning copywriting, I’ve made an effort to analyze ads that I regularly see.
I try to find out why they work and what exactly the goal of the advertisement is (brand awareness or boosting sales).
This is actually surprisingly hard to do!
Sales letters and landing pages are simple. They create a desire for the product and then motivate you to act.
However, TV commercials and billboard ads aren’t always as obvious.
That’s one of the main ways Ca$hvertising helped me. I now have a far better understanding of why ads work.
Quotes By Famous Copywriters
After reading Ca$hvertising, you’ll have a long list of other books about marketing and sales that you want to read.
As someone who reads a lot of books (Hopefully you do too), I find it incredibly helpful when authors recommend other books on the same subject.
Drew Whitman regularly includes quotes by the best copywriters of all time. He does this to prove his points but also to promote other writer’s work.
He is particularly complimentary of David Ogilvy. Somehow I haven’t read the famous book “Ogilvy On Advertising” yet but that’s one of the next books I’ll be reading.
What I Didn’t Like About Ca$hvertising
Partly Outdated (Not Entirely Focused On Online Business)
This isn’t really a fair criticism because I commented on the fact that everyone can benefit from this book.
However, I’m mostly interested in online sales. Therefore, some of the more technical advice for writing newspaper ads wasn’t terribly interesting to me.
Just to be clear, he talks about both online and offline advertising in this book.
But if you’re only interested in one or the other, you might be a little bored during some parts of the book.
For example, there’s a section discussing full-page vs half-page ads or which is the best font to use in newspaper ads. It didn’t interest me at all so I found it boring.
I probably should just have skipped those chapters but then I might have missed some valuable information.
It doesn’t really matter because it’s only a small part of the book. Most of the advice is valid regardless of what type of advertising you’re doing.
I consider Ca$hvertising a must-read book for anyone who is interested in sales or has a business.
Even if you aren’t part of either of those groups, you’ll still gain some interesting insight into the creation of good ads.
That’s all for this post.
I’d like to thank Seth for giving me the chance to post on Masculine Books.
Until next time,
[I’d like to thank James for taking the time to write this review. If you are interested in writing a guest post, feel free to contact me via the contact form to submit your ideas.]